Wednesday, December 12, 2012

Radio Commercial for iPod Restroom Dock

A Tune for Every Situation
Each person is a separate scene thinking to themselves.

Woman: [sighs and has a nervous breakdown]  Oh no, not again...

Man : [wonders] I hope no one can hear me...

Woman: [ Fumbling through drawers and cabinets] They are definitely going to hear me..

 Man: Hmm, what's this?

[sound of someone pushing a button]


Both: [sighing in relief] Now that's better...

VO: No matter what the situation is..
[music starts playing : Leona Lewis - Bleeding Love, then Salt N Peppa - Push It]

VO [playing over the song]: You can always count on the iPod Restroom Dock to make your time... a little less awkward.

[Music fades out and the sound of flushing toilet then a running faucet fades in]

VO: The iPod Dock, a tune for every situation.
 




Nostalgia Marketing and Advertising

For my final essay, I've decided to write about the topic of nostalgia advertising and how it impacts the way people feel and think. Today, many us feel that being vintage is "new"-- new meaning cool and the latest trend. With fashion that we thought was outdated turning its way back around to our time period, everything from the past is slowly creeping its way to 2012. Everyday, there are new creations and inventions, and it is very hectic to keep up with the latest technology. For many us, we feel that life is now on the fast track. Because of the technological glory we are now encountering, what we want even more now is to take a step back and enjoy what we had before-- to enjoy the simpler times of childhood. Everything now is so complicated, and what we yearn for most is to reach back to the past. With this in mind, nostalgic marketing and advertising plays a very effective role in our lives because they know what makes us vulnerable-- our personal side. By being able to promote products and ideas of what we thought was not obtainable again in the future, it brightens up our day knowing that it is still in reach. :)

Creativity in Ads

During this particular week, our class had discussed about how various ads used creative techniques and images to carry out their message. Some have meanings to them, while some are just very interesting to look at and makes no connection to the product whatsoever. Here are several examples of creative ads that I have found very unique:






This Lego ad is very simple and straightforward. It clearly shows a simple Lego piece put together very easily, but its shadow shows us a dinosaur. You can tell that what Lego is trying to tell to its consumers is that with Lego, you can create the simplest thing and have a big imagination. No words or texts are needed, but the images are very well used.












In this ad, Post-It has taken on a whole new level by creating a much larger version of their product (post-it notes) and displaying it out as a billboard. This idea and concept of advertising quickly captures the attention of their targeted audience, and at the same time, is a piece of art that people just like to look at while stopping by.







I'm not quite sure where this ad came from, but the way it was created seemed very interesting to me. The slogan is "Hoy me siento optimista", which translates to "Today I feel optimistic". The way that this ad is created brings a smile to our face with its bright colors and how the text is created by confetti. All of this leads to the idea of optimism which truly does make us feel that way when we look at this ad.